Разработаны рекомендации по распространению аудиорекламы

Елена Самтынова

Разработаны рекомендации по распространению аудиорекламы
ragakawaw / Depositphotos.com

На официальном сайте ФАС России размещены рекомендации1 по соблюдению требований законодательства в части использования не воспринимаемой информации в аудиорекламе. Они касаются записанных рекламных аудиосообщений, транслируемых, в том числе на радиоканалах.

В частности, обращено внимание на разъяснения Пленума Высшего Арбитражного Суда РФ, изложенные в постановлении от 8 октября 2012 г. № 58 «О некоторых вопросах практики применения арбитражными судами Федерального закона «О рекламе», касающиеся обязательных требований, предъявляемых к рекламе (например, о включении в рекламу предупреждающих, обязательных сведений или условий оказания услуг), которые распространяются и на аудиорекламу.

Так, оценка рекламы должна осуществляться с позиции обычного потребителя, потому информация, которую она содержит, не должна плохо восприниматься, искажать смысл и вводить потребителя рекламы в заблуждение. Для аудиорекламы недопустимым является использование «скороговорок» (эффект слишком быстрой речи) и иные способы оформления рекламы (тихая, невнятная речь, обрывистые фразы), которые делают обязательную к размещению рекламную информацию не воспринимаемой или плохо воспринимаемой. Записанные рекламные аудиосообщения сокращенные по времени техсредствами до появления неестественности голоса также недопустимы. А фоновая музыка не должна мешать голосовому озвучиванию информации. В противном случае информация в такой рекламе считается в силу ч. 7 ст. 5 Федерального закона от 13 марта 2006 г. № 38-ФЗ «О рекламе» (далее – Закон) отсутствующей, а сама реклама – ненадлежащей.

При этом сделана оговорка, что само по себе ускорение или иное изменение речи в аудиорекламе, не приводящие к искажению обязательной информации, не являются нарушением. Но если отсутствующей признается информация, обязательная к размещению в силу прямого указания закона (например, в рекламе отдельных видов товаров или услуг (ч. 10.1 ст. 5, ст. 8, ст. 9, ч. 7 ст. 24, ч. 1, ч. 7 ст. 28 Закона), то такое нарушение квалифицируется по его соответствующей статье.

Напомним, ст. 38 Закона предусматривает положения о защите прав лиц, чьи права нарушены в результате распространения ненадлежащей рекламы, в соответствии с гражданским законодательством путем подачи судебных исков о возмещении убытков, включая упущенную выгоду, о возмещении вреда, причиненного здоровью физических лиц и (или) имуществу физических или юридических лиц, о компенсации морального вреда, о публичном опровержении недостоверной рекламы (контррекламе). А ответственность за нарушение рекламодателями, рекламопроизводителями, рекламораспространителями законодательства о рекламе установлена ст. 14.3 КоАП.

_____________________________

1 С текстом рекомендаций можно ознакомиться на официальном сайте ФАС России (https://fas.gov.ru/documents/686224).

Источник: garant.ru

91 комментария

Have you ever considered writing an e-book or guest authoring on other websites? I have a blog centered on the same topics you discuss and would love to have you share some stories/information. I know my visitors would appreciate your work. If you’re even remotely interested, feel free to shoot me an e mail.

I’m not sure exactly why but this site is loading extremely slow for me. Is anyone else having this problem or is it a problem on my end? I’ll check back later and see if the problem still exists.

You really make it appear really easy with your presentation but I to find this topic to be really something which I believe I would never understand. It kind of feels too complex and extremely extensive for me. I am having a look forward to your next publish, I’ll attempt to get the hang of it!

This is really attention-grabbing, You are an overly skilled blogger. I have joined your feed and sit up for looking for more of your magnificent post. Additionally, I have shared your site in my social networks!

Howdy would you mind stating which blog platform you’re using? I’m looking to start my own blog in the near future but I’m having a hard time choosing between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your layout seems different then most blogs and I’m looking for something completely unique. P.S Sorry for being off-topic but I had to ask!

There are actually plenty of particulars like that to take into consideration. That may be a great level to carry up. I offer the thoughts above as general inspiration but clearly there are questions just like the one you deliver up the place an important factor will probably be working in honest good faith. I don?t know if best practices have emerged around issues like that, however I am positive that your job is clearly identified as a fair game. Both girls and boys feel the influence of only a moment’s pleasure, for the rest of their lives.

I loved as much as you will receive carried out right here. The sketch is attractive, your authored material stylish. nonetheless, you command get bought an shakiness over that you wish be delivering the following. unwell unquestionably come further formerly again since exactly the same nearly a lot often inside case you shield this hike.

Youre so cool! I dont suppose Ive learn anything like this before. So good to seek out any person with some original ideas on this subject. realy thanks for starting this up. this web site is something that’s wanted on the web, somebody with slightly originality. useful job for bringing something new to the web!

Does your website have a contact page? I’m having trouble locating it but, I’d like to send you an email. I’ve got some creative ideas for your blog you might be interested in hearing. Either way, great blog and I look forward to seeing it grow over time.

Great post. I used to be checking continuously this weblog and I’m inspired! Extremely helpful information specifically the final phase 🙂 I deal with such info a lot. I used to be seeking this particular information for a long time. Thank you and good luck.

You could certainly see your enthusiasm within the work you write. The sector hopes for more passionate writers such as you who aren’t afraid to say how they believe. At all times go after your heart.

Awesome site you have here but I was wondering if you knew of any user discussion forums that cover the same topics discussed here? I’d really love to be a part of group where I can get responses from other experienced people that share the same interest. If you have any recommendations, please let me know. Thanks a lot!

Very interesting details you have observed, regards for posting. «The thing always happens that you really believe in and the belief in a thing makes it happen.» by Frank Lloyd Wright.

After research just a few of the blog posts on your web site now, and I truly like your means of blogging. I bookmarked it to my bookmark web site checklist and might be checking back soon. Pls check out my web page as effectively and let me know what you think.

I’m just commenting to let you understand of the extraordinary experience my friend’s princess had using yuor web blog. She even learned numerous things, including what it’s like to possess an incredible coaching mindset to get others without problems know a number of extremely tough subject matter. You actually exceeded readers’ desires. I appreciate you for presenting the valuable, dependable, educational and as well as unique thoughts on your topic to Ethel.

I’ve been absent for some time, but now I remember why I used to love this web site. Thank you, I will try and check back more frequently. How frequently you update your website?

Hello are using WordPress for your blog platform? I’m new to the blog world but I’m trying to get started and create my own. Do you need any html coding knowledge to make your own blog? Any help would be greatly appreciated!

Appreciating the dedication you put into your website and in depth information you present. It’s awesome to come across a blog every once in a while that isn’t the same out of date rehashed information. Fantastic read! I’ve bookmarked your site and I’m adding your RSS feeds to my Google account.

We absolutely love your blog and find most of your post’s to be just what I’m looking for. Would you offer guest writers to write content in your case? I wouldn’t mind producing a post or elaborating on most of the subjects you write in relation to here. Again, awesome site!

Fantastic goods from you, man. I’ve understand your stuff previous to and you’re just too excellent. I actually like what you have acquired here, certainly like what you’re saying and the way in which you say it. You make it entertaining and you still care for to keep it wise. I cant wait to read much more from you. This is really a terrific web site.

Thank you for the sensible critique. Me and my neighbor were just preparing to do some research about this. We got a grab a book from our area library but I think I learned more clear from this post. I’m very glad to see such wonderful information being shared freely out there.

Excellent read, I just passed this onto a colleague who was doing some research on that. And he actually bought me lunch because I found it for him smile So let me rephrase that: Thanks for lunch! «Never let inexperience get in the way of ambition.» by Terry Josephson.

I’m really inspired with your writing abilities as neatly as with the format for your blog. Is that this a paid subject matter or did you modify it your self? Either way stay up the nice high quality writing, it’s uncommon to see a great blog like this one today..

I cherished up to you will receive carried out proper here. The cartoon is tasteful, your authored material stylish. nevertheless, you command get got an impatience over that you would like be handing over the following. unwell indubitably come further before again as precisely the similar just about a lot regularly inside of case you defend this hike.

Terrific paintings! This is the kind of information that are meant to be shared across the web. Disgrace on the search engines for no longer positioning this submit higher! Come on over and talk over with my web site . Thanks =)

What i do not realize is if truth be told how you’re not really a lot more smartly-preferred than you might be now. You are very intelligent. You understand therefore considerably when it comes to this topic, produced me for my part imagine it from a lot of numerous angles. Its like women and men don’t seem to be fascinated unless it is something to do with Woman gaga! Your personal stuffs excellent. Always deal with it up!

naturally like your website however you need to test the spelling on quite a few of your posts. Many of them are rife with spelling issues and I to find it very troublesome to tell the reality nevertheless I’ll surely come again again.

Уведомление: ปั้มติดตาม

I was curious if you ever thought of changing the structure of your website? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having 1 or 2 pictures. Maybe you could space it out better?

This is the right blog for anyone who wants to find out about this topic. You realize so much its almost hard to argue with you (not that I actually would want…HaHa). You definitely put a new spin on a topic thats been written about for years. Great stuff, just great!

Hiya, I am really glad I’ve found this info. Nowadays bloggers publish only about gossips and web and this is actually frustrating. A good website with exciting content, this is what I need. Thank you for keeping this web-site, I will be visiting it. Do you do newsletters? Can’t find it.

Добавить комментарий

*

5 × четыре =